The Good, The Bad, The QR Code

Yesterday’s blog took a look at ineffective ways to use QR Codes. Today we want to give you some good examples of QR Code use.

1. While I was at the Franklin Institute over the summer to see the Cleopatra Art Exhibit, QR Codes were found throughout the exhibition.  The QR codes were used as an extension to the exhibit.  Due to space many of the pieces on display had a QR code next to them.  Each code would take me to a site to extend my learning about the topic. 

Why is this an effective way to use QR codes?

First, I was engaged in the topic already and wanted to know more. The QR codes were used to extend my knowledge, not give me the same information twice. 

Second, people without QR readers may have missed out on the added information, but the plaques and video recordings gave them plenty of other information.

2. Best Buy has also been smart on how they are using QR codes throughout their stores.  The product sign lists all the information needed, but follow the QR code and it will take you to see customer reviews (the good and bad reviews) of the product you are thinking about purchasing. 

Why is this effective?

First, how often do you look at reviews from other customers when purchasing things online?  I know I review other opinions before making most of my Amazon.com purchases and I love to know what the lovers and haters of a product say about it to assist me in decision making.

Second, if I search online for the product to get reviews, I may find a cheaper price. This helps to avoid the online search for best price.

Now that you’ve seen the good and bad of QR Codes, read our blog tomorrow for some final tips and you can start using QR Codes in your own business!