Today is National Teacher Day, a day we are reminded to say thank you to the 3.2 million teachers in K-12 and 4 school personnel and higher education teachers across the country.
Teachers create an excellent marketing demographic for many businesses. Consider that in many areas the public school system is one of the largest employers in most counties across the country and provides an average salary of $50,000 a year. Also, about 70% of teachers are female. Large numbers of employees, a livable wage, and predominantly female, is this a demographic that your business wants to target?
Many businesses like Barnes and Noble and Borders offered teachers discounts on children's books for the classroom, but I suggest going beyond that for business. I suggest that you consider finding other ways to say Thank You to teachers beyond just providing discounts for the classroom. Consider that teachers like many of us hate spending our own money on work, provide a deal for them in their personal lives. Only thing you have to do is decide how to guerrilla market to get the teachers coming to your business by "thanking them" for all that they do.
Thank You to all the teachers who read this.
