Wednesday, June 8, 2011

Foursquare Usage in Finger Lakes Wine Country

Recently we traveled to the Finger Lakes Wine Country for a weekend of wine tasting, car racing, and relaxing.  Of course during this time we checked in where we stopped using Foursquare and Facebook Places.  I really shouldn't of been to surprised to see that many of the wineries that I remembered from wine books and a from a previous visit were offering Foursquare specials.  The winery I remember most from this was Hazlitt 1852 Vineyards and their sangria wine slushies.  The prize for checkin, a sticker from the winery with purchase of a bottle of wine.  Great promotion Hazlitt, not only do you encourage people to checkin and buy, you give them a sticker to advertise your winery for you even more.  Other wineries offered free wine tasting with checkin, a free bowl of soup, or a $1 off a bottle of wine.  Great incentives for patrons of your business to advertise for you.

But quick suggestion with running FourSquare specials, also run the same special through other sites like Facebook Places.

Tuesday, June 7, 2011

Simple way to Improve Local Search Engine Optimization

Many people ask us how can they improve SEO (Search Engine Optimization) without spending a lot of money and time.  Our most common answer to this problem is to create a Google Places Account for your business, but why stop at just Google, set up accounts on Yahoo! Local and Bing Business Portal

With a proper listing on these sites you will be able to improve local traffic to your website to gain business.  For most businesses doing this and following a few basic SEO strategies will help them become industry leaders in their local market.