Nothing Good Can Come From Pepsi's New Sizes

I was outraged the other day when I saw the following display by Pepsi.  That's right, they decided to start 

selling 1.5-Liter bottles of soda for $1.00. I know it's a rarity these days to find an entire 2-Liter bottle for $1.00, but I can I am sure you will have an even tougher time finding a sale for Pepsi products at lower prices. This whole campaign makes me angry for a few reasons.

The first being that it insults consumer intelligence. You can buy a 2-Liter for $1.25 or a 1.5-Liter for $1.00. It's not a big price difference and yet, after selling millions, it is. Of course we all know that the next step will be doing away with 2-Liters all together and suddenly a 1.5-Liter will be the same price as a 2-Liter. 

Of course, Pepsi may try to explain this away as an attempt to convince consumers to drink less soda. It is after all, so terribly bad for you. The problem I see with this, is that the new design that comes with the new size looks an awful lot like a bottle you'd just pick up and drink out of. It's slim, easy to hold and not too big. It just looks like an over-sized 24oz. plastic bottle, so I doubt anyone is going to consider drinking less soda over this new size. So what is Pepsi's motivation behind bringing out a new size soda bottle?
According to this blog about the new sizes offered by Pepsi (and Coke) the idea is to allow those who are strapped for cash more options to purchase their beverages.
 
I'll leave the comments about that up to you!