The Popcorn Button

I think the popcorn button on the microwave is one of the world's greatest inventions. I only eat popcorn maybe once a year, but I still think it's amazing. And for anyone who has ever put their popcorn in the microwave and wandered off in the 3 to 4 minutes it takes to pop and found their popcorn burnt or not fully popped, I encourage you to reconsider how amazing that little button really is.

And speaking of amazing inventions - what is so amazing about you and your business or your product? When you're starting your business the first thing you need to ask before you start your advertising campaign is "What makes this so amazing?"

Consumers today aren't stupid. They'll do their research and if your product isn't amazing, they'll tell you so. If there is a flaw, if there is a problem with poor customer service, you need to make changes. Immediately.

You don't have to be unique, you don't have to have the greatest invention in modern times, but you do have to be amazing! Just think of the Snuggie! That must be one of the most ridiculous inventions I've ever seen, but look at the views on this video! This became a cult phenomenon because it's creative, completely ridiculous and amazingly funny.

So before you spend thousands of dollars on your advertising, take a minute and write down what makes you and your business amazing!

When you're finished, call me! I'll help you take that "amazing" list and turn it into an even more amazing marketing and ad campaign!

And for some more amazing ideas - check out this list:

Top 100 Advertising Campaigns
The 101 Greatest Headlines Ever Written
Best Things Ever
Greatest Inventions ( I was disappointed to see the popcorn button didn't make it *smile*)
New Coca-Cola machine - This is just great! And I expect it to be on the next list of greatest inventions!