Something to Talk About

Google has decided to continue it's attempt at global domination by patenting new technology for selling ad space in 3D mapping technologies.

Now that's something to talk about. In a world of clutter, where every consumer has learned how to tune out even the most obnxious advertising, Google has found another new way to grab attention. Now when you search the map for that new restaurant across town you'll see active billboards displaying advertising for your convenience.

This does, of course, raise quite a few questions about how one would go about purchasing this ad space, how tracking would occur and how often you can change or update the billboard.

My theory? It's going to be a combination of alternating billboard (out-of-home) ad buying with banner ad tracking and some low pricing (at least until this becomes more popular).

Just imagine the future possibilities of this technology. Similar to Second Life, I predict 3D maps will soon give you the ability to view directions in a 3D environment. You'll know to turn left at the McDonald's because you've already seen yourself do that from your own, personal computer. You'll know the building you're searching for is gray and black because you've already been there in virtual reality.

If you're the last person on earth to view Google Earth, go check it out. We're getting there.

As for the media and advertising gurus? Be there, be on top of this technology and be ready to take advantage of the low, low initial price offerings. ;)