Playing to Your Audience

All I can say is, "Congrats Walmart!"
And if you're not laughing after watching this, I have some serious doubts about your sense of humor! Walmart has finally found a commercial tame enough for their family and housewives while appealing to the darker humor of their younger audience.

Walmart, regarded as the biggest retailer on Earth, with an budget of over $800 million dollars, has plenty of loyal fans and plenty of haters. With such a big budget, it is impossible to have one target market. Instead Walmart has had to appeal to a larger audience in order to draw more people into their stores.

Walmart has tapped into one area that very few can truly hate - humor. This commercial made me laugh and for a few, short seconds I forgot about the evil side of Walmart. Humor is, after all, the ultimate distraction.