In part two of our review on the Pepsi/Coke war we're going to take a look at Pepsi fiasco #2. Madonna.
The material girl was another heavy-hitter in the line of famous Pepsi promoters. And yep, it was another failed Pepsi spot.
Madonna's commercial featured around her new song "Like a Prayer," was a sweet look into the past of a little girl drinking Pepsi and that little girl, all grown up, still drinking Pepsi. The commercial was an amazing feat for Pepsi's media planner - it aired in 40 different countries to an estimated 250 million people one night. It only aired once.
Madonna's Pepsi Commercial
Not bad, right? And trust me that commercial is hard to come by, because Pepsi wanted it buried. After the commercial aired, the next day Madonna aired her music video for "Like a Prayer." This video was a far cry from the sweet Pepsi commercial - Pepsi never watched the music video of Madonna with a black Jesus, burning cross and other controversial scenes.
Poor Pepsi. They paid $5 million for one commercial, which might not seem like a lot in 2009, but in 1989 it was, and it only aired once.
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