We get it - Pepsi has declined to advertise in this year's Super Bowl. Breaking a 23 year tradition, Pepsi is taking a chance in it's battle with Coca-Cola for market share.
The big question - What kind of doom does this spell for the future of advertising?!
Well, before we answer that question, I think we need to do a brief analysis of Pepsi's past Super Bowl history. Maybe I should say fiascoes, because Pepsi seems to be doomed when it comes to advertising at the Super Bowl. Let's take a trip back in time.
It's 1984 and the war of the colas is in full scale battle mode. Pepsi brings up the big guns for it's Super Bowl surprise - Michael Jackson - The King of Pop.
Round 1. Pepsi.
In a much anticipated spot, Michael was supposed to sing and dance amidst a series of explosions.
You may want to rewind that, just in case you missed it.
Yep. That's right. Pepsi managed to catch The King of Pop's hair ON FIRE!! And try as you might to pass the blame, it lands squarely on Pepsi's doorstep.
And Pepsi Fail.
Oh, and I think this is what the commercial was supposed to look like.
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