"Will Traumatized Consumers Ever Recover?" asks a new report from Adweek that talks about recovery from the down economy and it's long-term effects on consumers.
Taking that a step further - Will businesses ever recover? Will there ever be the excessive spending accounts from the big car companies? Will there ever be the same budgets dedicated toward advertising? Consumers have short memories compared to the long memories and deep scars companies in the US carry from the depression. The question is, will these companies learn from their mistakes and do business more efficiently? Will they show their consumers that they are willing to take the steps necessary to find advertising that appeals to them in a creative manner.
The golden age of "Mad Men" style advertising is over. All hail the ushering in of a new era of conscience and sensibility.
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