Perfection

I found a recipe for the "perfect" biscuit the other day.

Imagine that.

Someone spent hours trying recipes and finding the perfect combination of ingredients to make the best biscuit.

What if every business decided to spend the time to perfect their products. Not just make an average product that would just get by, but to take the time and passion required to find the perfect combination to make the perfect product or service.

Perfection isn't easy, but if you're really passionate about your products than other people will catch on to that. Take Lush for instance. Lush is a company that makes soaps, lotions and other cosmetics. The idea behind Lush, though, is that they hand make every product. In fact, when you buy a bottle of shampoo or lotion you can look on the back to see a picture and name of the person who handmade your product. These products are also made with the most natural ingredients and they're wonderful. Now that's passion. That's perfection.

And before you assume Lush is just a small business - Lush is in 40 countries with over 100 stores in the U.S. alone.

All the while this already green conscious company is striving to improve their products and packaging. Passion and perfection doesn't always have to come in small packages.