Promotionals #1

We are getting a late start this week! But for good reasons! Like this one and this one. Oh and we can't forget about this!
If you opted to visit those links and have questions - we understand. Feel free to ask us.


Today, we're going to discuss my favorite part of coupons, discounts and promotions - Promotions!
We may be a bit biased at Xente Media on this topic, because our last conference netted 1 Duracell Bright Light, 2 iPod Touches and an iPad in promotional giveaways.

We also picked up hundreds of brochures, pens, notepads, rulers, key chains, t-shirts and a few jump drives. These are all promotional items. They are similar to promotional contests, just with far more prolific and simpler prizes.

The promotional contests are more high stakes, with higher returns. In exchange for a customers' information, you are giving them a chance to win a "big" prize.

Smaller promotional items only guarantee a few seconds of customers' attention. So, smaller prizes mean smaller rewards. If you're weighing the costs, by the way - a quality key chain with your logo will cost you approximately $495 for 500 and you get hundreds of people who walk up, say "hi" and take one. An iPad will cost you about the same amount and people will give you the names and addresses of everyone on their block for a chance to win.

That is lesson number one for your business.