Some Final QR Thoughts

Here are some final tips for using QR Codes!

1.      QR Codes are scanned using a cell phone, so while it should be common sense but make sure the area that your QR code will be located has quality cell phone service.

2.      Apple iPhones are one of the most popular cell phones on the market, and Flash video does not work on them.  Make sure the destination page for the QR Code does not have flash.

3.     Many smart phone users are still learning the benefits of smart phone technology.  Put some small print by the QR code telling the customer what they need to do with it, and what QR reader to use.

4.     How will you ever know if your campaign is successful unless you track data?  Be sure to look at your analytics to see how many people went to the page.  If your target market is not using the QR codes then it should be time to plan a new campaign.

5.     Be sure to make sure the QR Code works and takes people to the page of your choice before you make it available to the customer. 

6.     The customer took the time to scan your QR code, make sure it is worth their time and effort to scan your business’s QR codes.

7.     Make sure that the QR code provides new information, and is not just rewording what is already on the package.

8.     DO NOT REMOVE the information already on your package because a QR Code provides that information (yes we had a client consider doing that).  It’s a new technology that only some people are using; most people do not have smart phones with the QR code reader app installed on their phone.

With these tips and the previous examples of good and bad QR Use,  you should be in good shape to try QR Codes for yourself. Good luck!