Becoming Irish!

The best part of St. Patty's Day is that everyone claims to be a little Irish that day. Even if there isn't a trace of Irish heritage in your past, you become an honorary Irish every March. The excitement of joining a large crowd of people with open arms is not only inviting, but a little awe inspiring. It's great knowing that no matter who you are, you'll be welcomed into the celebrations around you.
This is what makes a holiday so amazing and so much fun to celebrate!  And this is what businesses should aspire to do when they use holidays to promote products and services - include everyone!
Remember that holidays can be exclusive at times - whether it is Valentine's Day for all the couples, Christmas for Christians, Mother's Day for Moms, etc. 
Holidays appeal to certain groups of people, so when you are using your business to promote, remember to include as many people as possible for optimum results.