QR Codes in TV Commercials

An advertising trend that just won’t seem to go away is the poor use of QR Codes.  I have been recently hearing discussions about using QR codes in TV commercials.  In my opinion this is a trend I hope does not continue.  Watch the following 30 second TV commercial from Scott Select then think about the following questions.

Did your phone load the QR reader fast enough to scan the ad?

Was the commercial over before you could grab your phone?

While watching it, thinking a favorite show was going to be ending its commercial break, were you inspires to scan the QR Code?

Our advice with QR codes is simple.  Use them with print, or don’t use them at all.  Our reason for saying this is because most of the US adult population still does not know how to use a QR Code, QR codes take time and patience when scanning, and does not cause driver distraction when placed on billboards or vehicles.

Did you see the QR code?  If not it was around the 25 second mark.  Good looking QR code design, poor execution.