Search+Social, I prefer Bing results

I have been working on a presentation on Search Engine Marketing today and decided to focus the screenshots around the word "insurance" due to it being one of the most expensive Search Engine Marketing keywords.

Google's new Search+ Your World Results let me know are Toyotas "Insurance Institute for Highway Safety" award winners and was mentioned in a blog about common search terms in 2009 from a friend's blog.

The Bing search results with social influence were much better.  Mayhem from Allstate, with links to the Mayhem Facebook Page and to www.allstate.com.

Google+, I am confident that one day you will be able to influence search behavior, but currently your fan base is to small to and business pages are to new for an effective use of search+social for most people. 

For business owners wanting to know how to benefit from reading this blog our advice is to get your business a Google+ account now and start building a fan base to begin influencing some Google Search results for your business.