Search+Social, I prefer Bing results

I have been working on a presentation on Search Engine Marketing today and decided to focus the screenshots around the word "insurance" due to it being one of the most expensive Search Engine Marketing keywords.

Google's new Search+ Your World Results let me know are Toyotas "Insurance Institute for Highway Safety" award winners and was mentioned in a blog about common search terms in 2009 from a friend's blog.

The Bing search results with social influence were much better.  Mayhem from Allstate, with links to the Mayhem Facebook Page and to www.allstate.com.

Google+, I am confident that one day you will be able to influence search behavior, but currently your fan base is to small to and business pages are to new for an effective use of search+social for most people. 

For business owners wanting to know how to benefit from reading this blog our advice is to get your business a Google+ account now and start building a fan base to begin influencing some Google Search results for your business.

 

Xente Media on Google+

We made it!  We've joined a new social media network, one that promises big things. We've been very busy lately, including many trips to conferences, meetings and client proposals.
We've been happy using Facebook and Twitter to connect with you, but we've always wanted a little more.  We wanted a real conversation with you. A fresh start to connecting with our favorite people.


We want a better way for you to connect with us as well. We want you to ask us questions about advertising. To tell us your side of the story, so we can help you find a solution. Even if you don't spend money with us, we want to help.

So join us on Google+ and join us in a new world of technology.