Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Tuesday, December 28, 2010

A Preemptive Strike!

Amazon has officially patented a new gift exchange system for their website. Instead of wasting the money to ship a present, that the intended recipient may not want, the recipient can instead convert the present to an Amazon credit. Recipients can also opt to only receive a certain amount of one "thing." For instance, if you put three necklaces on your wish list, but you only really want one, you can specify to have only one shipped and the others converted to gift certificates.

Amazon Patents Gift Exchange System


I'm not sure if this is genius or if this is the start of many, many family arguments. 

Friday, April 16, 2010

We Are The Champions!

Or are we the sellouts?

This blog was going to be about Twitter's new advertising options. If you've paid attention - there has been a big uproar in the Twitterverse about the decision to allow ads to appear at the top of posts. Of course it had to happen, because Twitter is a business and businesses must make money to survive.
This blog was going to be about Twitter, but when I logged on to write, I decided to write about selling out instead. As an advertiser, I am not upset that there are multiple vehicles that I can use to reach consumers. I am concerned with ensuring that my messages are well-received. I am concerned with the idea of selling out.
Blogger has announced a new advertising method in addition to Google AdSense and Google AdSense for feeds. You can now connect directly to Amazon, recommend books or gadgets and get a commission when your readers then buy those books.

"Starting today, you can search the Amazon product catalog without leaving the Blogger interface and insert links to the products you find into your posts. Not only is the process of linking to products more efficient, but Amazon makes it easy for you to earn money whenever your readers actually buy the products you write about. " - Blogger Description

How tempting.

Now, as a book or gagdet reviewer you can start making money when someone buys that product. Kind of makes you want to give them more favorable review now, doesn't it?

Wednesday, October 14, 2009

Listening To The Little Voices

Your customers are talking! Are you listening?
Every where you go you find user reviews about everything from apricots to zoos. You can even review other people's reviews. Everyone has an opinion they want to share, but does it matter if you're not listening?

Companies spend millions of dollars every year trying to get customer ratings and feedback on their products, but they've missed the freebie in their own backyard.

Do a search on your product or company, set up a blog and ask for reviews, list your product on Amazon and then take advantage of the time other people have put into reviewing your product. They are probably more realistic than putting someone into a dark room for hours before bombarding them with questions in the hopes of generating an unbiased response. Whew! That was a long thought... maybe more of a rant. *smile*