I just saw this video and had to post it for review. It suggests that making something fun will change the behavior of people. I'd argue that this works for a limited time, but soon people will see the benefit in gaining those extra minutes rather than obeying a sign, because the lottery approach would only work for so long. Not enough people would win and pessimism (or rationality) would eventually kick in when the general public finally figured out their chances of winning were rather slim.
Insurance companies, like Allstate, have tried a version of this by rewarding people for safe driving records. Allstate has a good idea because it's based on individual behavior with individual rewards.
State lotteries that reward safe driving? I'm not seeing a future in this, however, I will applaud a good attempt and some creativity.
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