... to smash a computer. Most of us sit in front of a computer for several hours every day and every day we accomplish the majority of our work in relative ease. Somedays, however, the computer decides to take a different turn - websites won't display, you can't log in to your e-mail and the only thing you can do is sigh in frustration as every thing you do becomes a little more difficult.
As spring creeps in, remember to step away from your desk for a little bit when you have these frustrating days. Take ten minutes and walk outside to stay refreshed. And while you're out there, take a look around you. Maybe you'll be inspired by the billboard across the street or the passing bus or your neighboring business. Maybe you'll find a new way to market your business.
That's why every good media plan comes built in with a contingency fund - that's right, a well-written media plan even plans for the unknown. Because on those days when you want to smash your computer in frustration you might just walk away for a minute and find your next biggest thing.
It's a beautiful day, what are you going to do with it?
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