Thursday, April 15, 2010

Stealing Second

Last weekend we attended a game during the Orioles opening weekend. Despite the fact that the game was rather disappointing (they lost), the inundation of ads was fascinating. Everywhere I looked the walls, displays and field were cluttered with ads. I think we've all come to accept this as another element of attending a baseball game. After all, the stadiums also have to make money and judging by the low attendance they would need to raise those ticket prices again.

One ad stuck out for me though.







If a baseball stadium can use text messages as a form of helpful advertising, shouldn't your business be doing the same thing?
I already get text ads from Dominos Pizza, Old Navy and Sprinkles cupcakes. They're non-intrusive and most of them only show up about twice a month announcing the latest coupons and deals.
How can your business stay up-to-date with the latest trends and find opportunity with new phone technologies?

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