It A Jungle Out There!

I'm always a big fan of creative ad campaigns done well. I'm also always a fan of announcing new products because that usually means larger ad budgets. Two weeks ago, while in Baltimore for an Orioles' game, a string of ladies were handing out a new scent from Degree. I accepted a handful of fragrances for further review and went on my way.

Last weekend I was in Baltimore again. There weren't any free samples this time, but Degree, whose new slogan is, "Dare to join forces with nature," had another promotion for their newest scent. The top of the bus station had been turned into a jungle. I wonder how many other cities enjoyed this mini-jungle of flowers in the middle of their cement jungles.




I haven't seen what else Degree has up their sleeves, but kudos to their media planners for some fun (albeit predictable) promotions.