Thursday, July 15, 2010

Saying Goodbye to an Era

This is old news now, but it deserves a mention. One of the founders of Crispin, Porter and Bogusky will be leaving the industry. Alex Bogusky, Head of Creative, has opted to resign his position in order to pursue writing, green projects and sustainability projects.

Under Bogusky, CP&B, has become one of the most talked about ad shops in the industry. They've brought you "The King" and "Subservient Chicken" for Burger King ads. They brought you the creativity of Mini Cooper ads.

But when the time comes and it will for everyone, you take a step back and sometimes take a step away, permanently. Bogusky started an era in advertising, as part of his agency, but it's good to know his genius will still be seen in his books.

You can read more about his career here.

The 9-Inch 'Diet': Exposing the Big Conspiracy in AmericaHoopla, A Book About Crispin Porter and Bogusky

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