Tuesday, July 20, 2010

What's That Code Again?

If you know what this is, than go ahead, tell me what it is and where it leads before reading another sentence. I'll be impressed - maybe there will even be a prize.  For the rest of you, don't worry. You haven't failed yet, but if you own a small business than you need to know now what this little box does.

This is a QR Code and if you have a smart phone you can go to your application downloading menu and search for QR Reader. After you download the app, take a picture and let the QR Reader decode the box for you. This box pictured above takes you here.

What this means for you and your business? Well, right now the technology is still new, however, it means that every product you have can tell a story, without telling it on a piece of paper with limited space. It means that people can know all about your business, your story, your product, your trip, your life with a bar code style decoder. Imagine the possibilities. You can show how your products are earth-friendly, how they travel, who built them, who designed them and you can inspire your customers to keep coming back.  Imagine having a strong core of loyal customers who love your product THAT much.

Apple imagined it. So can you.

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