Tuesday, July 13, 2010

Everyone Screams for Ice Cream!!

It's hard to believe that something as simple as ice cream can have such a loyal following, but two men who built a simple company in Vermont, had that dream. Ben and Jerry's ice cream is anything but ordinary, with flavors like Chunky Monkey and Half-Baked. Their company took something rather ordinary and made it extraordinary and fun.
And they're still doing it with a new iPhone app that includes Moo Vision. Moo Vision is a seriously silly feature on a practical application that allows you to see a 3D image when you point the phone's camera at certain Ben and Jerry's lids. The application also points you to Ben and Jerry's locations, tells you about the latest flavors and events.
Ben and Jerry have built an amazing business that holds true to it's values while still being popular and entertaining. They didn't forget who they were when they designed their app.

Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money TooBen & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

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