Selling Dreams - The Airstream Way

In the 1950's to the 1970's the Airstream camper was developed and advertised in "exotic" locations as a way to sell the idea of a dream. Travel with Airstream and see the world.



Of course ads in the 1970's were a little different than ads today. You see a lot more text and of course you had to write to Airstream to have your color catalog mailed. Despite the time differences, these trailers remain part of the traveler's mystic - an object of desire. These trailers still represent the idea of freedom, of travel to places you've never seen. Airstream even included the idea of traveling with their trailers overseas - "Here in America or overseas... Airstream is the only way to go!"

This is a great example of an ad campaign that had legs - a great concept that branded an amazing product and carried through the ages. This shows that a concept, done well can indeed sell for years, or even decades.

You can see the other vintage ads here.  And you can see the latest Airstreams here. 

Airstream Living
Airstream: The History of the Land Yacht
Airstream Trailer 1/18