What's That Code Again?

If you know what this is, than go ahead, tell me what it is and where it leads before reading another sentence. I'll be impressed - maybe there will even be a prize.  For the rest of you, don't worry. You haven't failed yet, but if you own a small business than you need to know now what this little box does.

This is a QR Code and if you have a smart phone you can go to your application downloading menu and search for QR Reader. After you download the app, take a picture and let the QR Reader decode the box for you. This box pictured above takes you here.

What this means for you and your business? Well, right now the technology is still new, however, it means that every product you have can tell a story, without telling it on a piece of paper with limited space. It means that people can know all about your business, your story, your product, your trip, your life with a bar code style decoder. Imagine the possibilities. You can show how your products are earth-friendly, how they travel, who built them, who designed them and you can inspire your customers to keep coming back.  Imagine having a strong core of loyal customers who love your product THAT much.

Apple imagined it. So can you.

Everyone Screams for Ice Cream!!

It's hard to believe that something as simple as ice cream can have such a loyal following, but two men who built a simple company in Vermont, had that dream. Ben and Jerry's ice cream is anything but ordinary, with flavors like Chunky Monkey and Half-Baked. Their company took something rather ordinary and made it extraordinary and fun.
And they're still doing it with a new iPhone app that includes Moo Vision. Moo Vision is a seriously silly feature on a practical application that allows you to see a 3D image when you point the phone's camera at certain Ben and Jerry's lids. The application also points you to Ben and Jerry's locations, tells you about the latest flavors and events.
Ben and Jerry have built an amazing business that holds true to it's values while still being popular and entertaining. They didn't forget who they were when they designed their app.

Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money TooBen & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor