It seems that these things of the past are lost forever. With shows now produced, like "Better Off Ted," where the company motto is, "Money Before People," it's hard to believe this isn't the norm. "Better Off Ted," is a comedy that features some amusing form of company abuse every week. While entertaining it also seems to be a social commentary on the state of our corporations.
Unfortunately for corporations who spend so little time in considering their customers, a backlash may be in their futures. For some companies, losing a few customers doesn't seem high on their priority list, but maybe it should be.
Every year MSN publishes a list of the companies who rated the worst on customer service. What is interesting is that these are often the companies who are suffering from loss of customers. MSN has also posted a list of the top ten companies we love because they take care of their customers. This list includes companies like Amazon and UPS. It also includes Apple, which may not make the list next year, if they continue to upset their customers by denying claims that their iPhone may have a few bugs, including silent alarms in 2011.
Whatever companies do to gain notoriety in their customer service departments, whether good or bad, gives insight into how the company feels about their customers and how difficult it can be to maintain truly great customer service. While the new year is still fresh, it may be a good time to re-evaluate how you treat your customers. After all, a happy customer will tell a few friends, an unhappy customer will tell the world. And with the Internet, it's so much easier to tell the world these days.
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