Following the example of thousands of branded candy stores, like M&M's and Hershey Chocolates, Peeps finally has a store of their own in DC's National Harbor. While the store opened a year ago, it was just introduced to me by a friend last week.
The Peeps store isn't just about the latest marshmallow creations though. It also includes Hot Tamales and Mike and Ike Candies. Just Born, the parent company who owns these brands, payed attention to their competition and opted for a set-up similar to what you'd see in an M&M's store. A wall of bulk candies to buy by the pound. The store also boasts branded products from the candies, as well.
This store is the stepping stone for Just Born and their Peeps. Peeps have been around for what seems like forever. It used to be that you could only get Peeps at Easter Time and they only came in Yellow or Pink.
As years passed, Just Born started to introduce other colors of Peeps and other shapes. Peeps are now available almost year round, as they coincide with every holiday. I'm already starting to see Heart Shaped Peeps now.
Peeps are everywhere and there is a definite fan following. In fact, every year, in DC there is a Peeps Diorama Contest. People portray famous scenes using Peeps and as the Peeps colors and variety increases, so does the creativity.
Peeps didn't take any chances when they opted to open a store in DC, the same place as the annual Peeps Diorama Contest. Just Born has slowly built their business and they have developed a great store that draws fans and gives them a chance to test market new products. The latest product? A small chocolate covered marshmallow with a colorful Peeps label.
Way to go Peeps for keeping an old brand alive by taking it slow! It looks like your sugar coated mounds of more sugar have even escaped attention of nutrition experts.
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