This is a perfect example of a discount that can sometimes last too long. Restaurant.com can be a great site to advertise for some restaurants, but not everyone can benefit from this kind of coupon. This is a coupon that has a long-term affect on a restaurants brand name because the contract is for one year. That means you can't control the distribution of this coupon and in the end it becomes more than a coupon - it becomes an expected discount to your business.
So where should you advertise a coupon? There are hundreds of places. Type "coupon" into your favorite search engine and you'll find dozens of places on the first page alone.
You can also advertise coupons in your local newspaper, a direct mail piece, a well-placed bulletin, in a Val-Pak or other, similar places.
What we recommend is a mix. Develop a coupon with a sensible expiration date, a reasonable discount and find a few places for distribution. Make sure you include an online site, or promote it on your Facebook or Twitter pages, and look into a direct mail option.
If you do decide to use an online site like Groupon or Living Social, just make sure you're ready for the increase in customers!
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