Either way, we'll delve into the affects of discounts on business and why most retail businesses use discounts to move products. We'll also look at how your business can use discounts to help bring in more business.
So before we start, you should ask yourself - "Will a discount be helpful for my business?" Don't worry, if you don't know the answer yet. We'll figure that out by the end of the week.
Let's start with a basic explanation for today. A discount is a reduction of price, whether permanent or temporary. When you get your weekly grocery store flyers, they announce discounts on certain products. This is a temporary ploy to entice you to get to the grocery store for those sales, because they have such a limited time frame.
The permanent discounts are often seen at retail stores because every season brings in a new truck load of items to display, so they have to make room for the new items. These clearance sections are usually at the back of the store, so you have to make your way through the temptation of new items to get to them.
Either way, discounts are designed to bring you in to a store, so you'll be tempted to buy full price items, while you're getting some great deals!
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